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Our Team

We are a collective of innovators, instigators, storytellers and collaborators
hell bent on disrupting the traditional marketing, media and entertainment industries.

STEVEN AMATO
CEO/Chief Content Officer

Former President/CCO at award winning agency, Omelet, which he co-founded in 2004, Steven has worked with clients such as ABC, Harley-Davidson, DirecTV, Microsoft, NBC, Samsung, Wal-Mart and Nissan. Known in the industry as an innovative storyteller and thought leader, Amato has consulted with the White House and on the elimination of cyber-hacking as well as on the utilization of technology in job development under the direction of Vice President Biden.
PHILIP ALBERSTAT
Chief Operating Officer

Former EVP of Omelet Studios, Alberstat is best known for his role at the William Morris Agency within their independent film team. He worked on such noted films as Thank you for Smoking, Away from Her, Factory Girl and Bobby and was awarded and nominated forEmmy Awards for his work on The Incredible Mrs. Ritchie and The Song Spinner. He was also shortlisted for an Oscar for the documentary "Downstream". Prior to William Morris he was an entertainment lawyer based in London England specializing in media finance. He is the author of several books including," The Insiders Guide To Film Finance". At Contend he is responsible for strategic partnerships and operations.
DANE ALOE
VP, Partnerships & Innovation

The former Director of Corporate Development at Omelet, Aloe met with investors and created strategic partnerships. He began his career at Deloitte as a Consultant for the Technology, Media and Telecom group working with Blackberry, AT&T, Rogers, and Interac. Steeply rooted in financial analysis, strategy, and research, Aloe brings a depth of knowledge to Contend and its clients in all areas of media innovation, technology and ROI.
PAUL SOTER
EVP, Director of Content

EVP, Director of Content at Contend has had an illustrious career as a member of the Broken Lizard comedy group where he wrote and acted in such films as Super Troopers, Club Dread and Beerfest. He has directed multiple features and branded content series, and has developed television projects with NBC, Fox, TBS, Lionsgate, MTV, Comedy Central,and ABC Family.
EVAN ASTROWSKY
VP, Head of Production

Head of Production at Contend. A graduate of the NYU School of Film and Television, Evan began his producing career with director Eli Roth’s debut feature, Cabin Fever. In July of 2005 Evan accepted the position of Vice President in charge of Production at Kevin Spacey’s Trigger Street Productions where he produced films such as Fanboys starring Seth Rogen, Mini’s First Time starring Alec Baldwin, among others. In 2009 Evan returned to the advertising world where held the title of Executive Producer at production company & creative shop Meat & Potatoes as well as the video game leaning agency, Petrol.
CHI-YOUNG YOON
Managing Director

Managing Director of Contend comes from a background in multicultural marketing for such noted brands as Comcast, Energizer, Kellogg’s and Disney. She led the largest acquisition team at Grupo Gallegos, helping to build the company to over 100 employees. With Spanish and Korean roots, Chi will spearhead the bicultural components of Contend’s projects and oversee account management and strategic research.
CONTEND

Clients we've worked with